There appears to be an increasing trend of responsible travelers who consider the environment and sustainability when booking a trip, visiting a park or dining out at a local restaurant. Today it seems, “Going green is more than being cool, it is also smart!” From “green city” travel apps to eco-friendly lodging, more and more travelers, vendors, and travel organizations are choosing eco-friendly options. In May, Mandala Research and Sustainable Travel International released an 80+page report that surveyed nearly 3,000 travelers. Sixty-three percent of all travelers say they are much more likely to consider destinations where there is a strong effort to conserve and protect natural resources. Fortunately, the Tar Heel State offers a wealth of resources for the green-conscious traveler.
Businesses Strive toward a Green Standard
North Carolina’s GreenTravel Recognition Program is one of the most comprehensive in the nation. It was launched in 2011 becoming NC’s first statewide sustainable travel recognition program. Businesses that demonstrate a commitment to green tourism practices and achieve voluntary standards are eligible for recognition. These standards include compliance to regulatory rules and regulations, environmental protection policies, sustainability practices, waste reduction and recycling, energy management procedures and other guidelines.Green tourism operations include lodging, food service, attractions, museums, parks, vacation rentals, convention centers, festivals and other travel-oriented businesses. The initiative has been developed through a partnership of the North Carolina Division of Environmental Assistance and Customer Service; The Center for Sustainability at East Carolina University; Visit North Carolina, and the Waste Reduction Partners program.
Tim Rhodes, Program Director of the NC GreenTravel Initiative, recently explained, “The purpose of the NC GreenTravel Initiative is to encourage a strong economy and promote sustainable tourism by awarding recognition to those businesses that apply and are accepted into the program.” The recognition program promotes robust economic growth and environmental stewardship in the travel and hospitality sector through the recognition of “green” travel-oriented businesses. Best of all, there is no cost involved in becoming a recognized NC GreenTravel business.
Digital Directory & Helpful Links
The website is a valuable toolkit for both residents and visitors traveling in North Carolina. Visitors to the site can browse a list or navigate a state map of Recognized NC GreenTravel members across the state. Tourism sectors are broken into several categories from lodging, dining, attractions, parks, festivals, vine & wine, nature-based and breweries. More than 100 businesses, parks, travel centers and other tourism sites are listed on the map and crisscross the state from Walnut Hollow Ranch in Hayesville to Cape Hatteras B & B in Buxton. Rhodes noted that there are 14 North Carolina State Parks participating in the NC GreenTravel Initiative including Merchants Millpond State Park in Gatesville, NC. The initiative has recently announced that Sustainable Farms can now apply for recognition. Farms currently listed on the program’s website include Hop’n Blueberry Farm in Black Mountain, Summerfield Farms in Summerfield, Ninja Cow Farm in Raleigh and Good Karma Ranch in Iron Station. These farms have met and exceeded the required criteria for becoming recognized as a Sustainable Tourism Farm.
Whether you’re a business or traveler, you’ll discover a number of sustainable travel resources and links throughout the website – from NC Agritourism, tips for sustainable practices to green dining. Thanks to this exciting green travel program and partnership, NC travelers can now easily discover and support sustainable businesses throughout the Old North State.
Want to learn more? The North Carolina Division of Environmental Assistance and Customer Service (NC DEACS) can help businesses become more sustainable by providing them with non-regulatory, no-cost technical assistance and information. For information about the services provided by NC DEACS, contact firstname.lastname@example.org or call (919) 707-8140.
Green Trips & Tips Along the Albemarle Sound Region