Live in each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influence of the earth – Henry David Thoreau
We all have many options everyday we wake up. On Black Friday, millions of folks are opting outside versus hanging out in the malls, consuming goods we don’t need or sitting hours in traffic. Cheers to REI and its adventurous campaign to close its doors today and pay all employees to explore the outdoors on one of the busiest shopping days of the year! The nation’s largest consumer co-op and specialty outdoor retailer walks the talk and in this case boldly takes the lead to inspire others to, “Invest in helping people get outside with loved ones this holiday season, over spending it in the aisles.”
Start the holidays off with an active day out and invite your family, friends and loved ones to #OPTOUTSIDE!